The competition realized in the business field calls for measure that will help in keeping abreast with the market trend. Most of the businesses are embracing the technology to reach out a larger part of their potential client worldwide. This evokes the question of the best way to attract and reach out these clients, create a strong customer loyalty, market their brand and boost their profit (Elie, Zsolt & Miklos, 2011). Combining bricks and clicks approaches of selling products is the most efficient and effective way of advertising and selling products. The combined approach enable the bricks and click methods to supplement each other; thus, opening the doors of approach choices depending with customers’ convenience.
Different products will sell best online while other scores their best sales volume and prices when sold in a physical space. it is a common observation that those product that sell best online are not affected by the changes in sense of touch and taste. In such cases, once the customer has identified the product, the only defining factor is the difference in price from different purchasing sites. Such products that sell best online include books, computer accessories, digital products (video games, music, and software), designer clothes and flowers (Thadani, 2010). On the other side products that sell best on a physical business platform include foods and drinks, furniture, electronics, clothing, footwear and tools (Elie, Zsolt, & Miklos, 2011). Combining the two approaches raises the sales of products such as electronics, footwear, clothing, furniture, gifts, cosmetics, and jewelry (Elie, Zsolt & Miklos, 2011).
The two approaches offer the customer a chance to compare the product and do the shopping at their convenient ends. Combining the two approaches will enable a venture to sell their best offers from each method. The internet offers a chance to share information with different people from different places of the world. Therefore, it can offer a prestigious opportunity advertise products and give directions on how to access the products or services (Wallman, 2012). Customer can also use the internet search for their preferred product and their respective prices; thus, saving the cost of window shopping. Therefore, business should adopt ecommerce combined with physical store enterprise aiming at optimizing their gains.
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